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Your Image Business Start Up Course

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Your Image Business Start Up Course!


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Having a business in the image, fashion and style industry is different from other industries.  This seminar introduces you to the most important steps you can take to build a strong foundation for your business. Including master tips and techniques from Gillian Armour - a successful image consultant and trainer.  Navigate through the concepts of registering your business, legal formations, accounting programs, how to determine your fees, how to find those all-important clients, marketing and promotion ideas AND social media formulas that work!  Save yourself a lot of time and trouble by taking this seminar and start your business strong.  This seminar will motivate you toward success and help you overcome any fears you may have about consulting. Includes interactive course "How to Create Your Website in Three Steps" and guides the starting consultant to creating their website to begin marketing services and earning money.



Here is the course outline:

1. Download and Save Course Forms

45 min

Students access Online library of downloadable resources, forms, eBooks and supportive material. Customizable forms, worksheets, social resources and more are included.

Section Duration
offline Get Your Paperwork 15 min
pageText Start Doing This NOW 15 min
pageText And Then Read This 15 min

2. Start Course Lessons, Video, Interactive Methods

3 hrs, 35 min

Self-paced instructional videos, audio, tools, resources, online links. Getting to Know Your Image Business, Legal Basics, Marketing + Promotion, Branding + Logo, Image, Name, What Do I Charge? Your Online Marketing Toolbox, Build a Successful Business, Creative Promoting, Business Start Up Info, Business Forms + Worksheets

Section Duration
pageText Required Project to Complete Before Moving On 30 min
pageText Image Business Start Up Manual 30 min
pageText 20 Tips PDF Handout
package Your Image Business Seminar 2 hrs
comments Contribute to Discussion Add a Post 15 min
pageText Bonus eBook - How Image Consultants Get Free Publicity 20 min

3. How to Create Your Website In Three Steps

1 hr, 15 min

As a starting consultant a website is THE most important and effective way to market yourself. This bonus module includes additional resources and free tools you can utilize to help you market and grow your site traffic and hence your business. Learning objectives include: 1) Establish the difference between a landing page and a website 2) Discover three web hosting sites where you can create your first landing page. 3) Review the three key pieces of information you need to place on the first page of your site. At completion of the course students will be able to design the first landing page of their website.

Section Duration
package How to Create Your Website in Three Steps 1 hr
pageText Additional Articles 15 min

4. Image Consultant Skills Training – Sales and Selling

1 hr, 30 min

This course trains the newly certified consultant on the importance of understanding sales and how to sell as it relates to your image business. Lessons include: Psychological concepts that affect your clients’ choices in hiring you and purchasing your services, Buyer personas to understand and react to while in the selling phase. Solution selling and adding value to the sales process of selling consultations and services, Essential skills (prospecting, communication, handling objections, closing the sale), The five-part sales process: Prospect, Approach, Find Need, Present, Close and Closing strategies + post-sale communication.

Section Duration
pageText Image Consultant Sales and Selling Course Manual
package Image Consultant Skills Training – Sales and Selling 1 hr, 30 min

5. Course Ending Checkout and Survey

10 min

Short survey that asks participants for feedback and comments with regard to the presentation, links, resources and documentation provided in this course. Students also must complete a Participant Training Evaluation form prior to completing the course in order to receive credit (CEU's and ILU's) for completing the course.

Section Duration
pageText Rate This Course 5 min
pieChart Image Business Start Up Seminar Evaluation 5 min

6. Bonus Business Forms Folder

10 min

Zip folder containing templates, business plan forms and more. Download ZIP folder and unzip to your device. Be sure to open this robust forms file and download NOW as this module will lock when your course is complete.

Section Duration
pageText Free Templates and Forms For YIBSU Course 10 min


The following certificates are awarded when the course is completed:

Completion and Training Hours Award
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