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Certified Visual Brand Consultant

Purchase for $699

Visual Branding Establishes a Unique and Signature Style


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FSI's Visual Branding course trains you how to become a Visual Brand Consultant so that you can help your female clients become more empowered around their image. Get ready to expand your image career by helping your clients win the job, promotion or pitch. This advanced certification program will teach you how to craft an individual brand message and a signature look, how to evolve a style personality, how to manage wardrobe choices accordingly, and how to ensure proper fit and styling for a consistent and appropriate public image. Course includes modules on non-verbal, verbal, physical and emotional communication. We teach you to guide the visual brand of your future clients with real skills and insider knowledge. The following is a basic topic Overview of the interactive video tutorials in this course. Course includes audio, video, interactions, mini-quizzes, exercises and exams:


Here is the course outline:

1. FSI Welcome and Orientation Class

35 min

Course welcome, how eLearning works, meet your instructor, set your profile, review the portal, practice netiquette. Tutorials for the new learner, how to access your resources, change your profile (including photo) and join a networking group.

Section Duration
pageText Hello and Welcome to FSI 5 min
pageText View Orientation Video 15 min
package FSI Welcome Orientation 15 min

2. The Certification Review

30 min

Multiple video and seminar review of: Learning Outcomes, CEU’s, course objectives, standards in online learning, your course structure and curriculum.

Section Duration
pageText Read Information About Viewing Online Courses 15 min
package How FSI Certifies Students 15 min

3. First Assignment: Complete 6 Outcomes

25 min

Opportunity to get comfortable with survey templates, students submit answers electronically and their initial learning skills are examined.

Section Duration
pageText Required Project to Complete Before Moving On 15 min
pieChart Complete Six Outcomes 10 min

4. Articles, Resources and Libraries

10 min

Your security settings, avoiding pop up blockers, setting your email, joining a group, your best profile and biography details, meet your friends, find your resources etc.

Section Duration
offline Read Articles and Instructions 10 min

5. Visual Brand Course Lessons, Video, Interactive Methods

2 hrs

Key components in female visual style, executive image, powerful gestures. Visual Branding is a way for female executives and public figures to create an unforgettable image message. Video review introduces concepts of the power of image and appearance, power messaging, creating a strong visual signature. Case studies of executives before and after included.

Section Duration
pageText Course Notes for Part 1 Intro to Visual Branding 30 min
package Introduction to Visual Branding 1 hr
quiz Visual Branding Part 1 Quiz 1 30 min

6. Visual Brand Part 2

2 hrs

Visual Brand Course Part 2 - lessons include Identify Body Type (Both Vertical And Horizontal), Identify Coloring (Warm Or Cool Undertone), Identify Best Clothing Lines (Curved Or Angled), Identify Proportion (Long Or Short Waist, Legs Etc.), Take “Before” Photos, Determine Brand Position Statement, Identify Fashion Style Personality, Choose One Signature Brand Identifier.

Section Duration
pageText Course Notes for Part 2 Intro to Visual Branding 30 min
package Visual Branding Part 2 1 hr
quiz Visual Branding Part 2 Quiz 2 30 min

7. Mastering Female Visual Style Personality and Brand Messages

2 hrs

Review concepts of visual style definition, Understand the need for a visual image and brand message, Identify importance of visual image and style to clients, Prepare consultation session with clients, Practice ten steps of the visual style consultation, Administer style quiz and identification of clothing message, Review the benefits of identifying a style personality, Understand the attributes of basic personality types, Find a signature style name for the client, Create a style collage for oneself, Identify all ten of the dominant and modern visual style types.

Section Duration
pageText Student Copy How to Define Your Fashion Personality 1 hr
package Mastering Visual Style Personality 1 hr

8. Visual Style Personality Quiz Tutorial

1 hr, 45 min

Prepare Style Quiz in consultation with clients, Administer multiple client quizzes, Identify authentic image versus perceived image, Process client goals for appearance needs, Review hairstyle examples, Review makeup examples, Review lifestyle clothing examples, Determine ten distinct style themes for individual clothing personality, Identify each distinct personality and its back story, color jewelry, accessory, shoe, makeup and hair style, Complete the identification and analysis feedback process.

Section Duration
pageText Student Copy Visual Fashion Style Personality Quiz Book 45 min
package Visual Style Client Workbook 1 hr

9. Visual Image Spectrum Audio Video

1 hr

Describe Six modern images (Power, Creative, Conservative, Appropriate, Gentle, Feminine), Outline visual image spectrum options for clients, Process correct identification for individual client style, Review the style directives and clothing coordinates for each image message, Review categories of modern style options and sub-categories of themed dressing.

Section Duration
package Visual Image Spectrum Messages 1 hr

10. The Psychological Messages of Colors

1 hr

Color Studies: learn colors on the modern color wheel to discover positive, negative and psychological messages in apparel color choices. Understanding color names and the color wheel organization, Review the psychological meaning of 22 popular clothing colors, Determine client’s favorite colors and guide her toward appropriate messaging, Understand both the negative and positive messages of clothing colors.

Section Duration
package Messages of Color in Clothing Choice 1 hr

11. Basic Apparel Style Terms

1 hr, 20 min

Over 150 core silhouettes, clothing styles and details reviewed in video format and pronunciation. Core terms for any fashion student preparing for exams. Fashion professionals need an understanding of these core terms to practice as consultants.

Section Duration
pageText Basic Apparel Slide Notes PDF 20 min
package Basic Apparel Style Terms and Pronunciations 30 min
pageText Complete Textile and Fiber Glossary 30 min

12. Mastering Visual Style Course Recap

1 hr

Recap materials, course, notes to prep for final exam, Confirming Your Authentic Fashion Personality, Defining Your Style Personality, Action Plan – set up the client for successful dressing skills, FASHION STYLE PERSONALITY SCALE©, How to Create PicCollage Collages Instructional Video

Section Duration
package Mastering Visual Fashion Style Course Wrap Up 1 hr

13. Non Verbal Communication Class

2 hrs

Training module for Non Verbal Communication consultations. This session reviews how to process a professional non verbal communication session with clients utilizing over 35 message points on image, manners, etiquette, style, posture and more. Students learn the importance of this messaging system in modern culture and work environments. Built in quizzes reviews important non-verbal messaging and communication challenges clients may or may not be aware of.

Section Duration
pageText NVC Slide Notes, Workbook and Transcript 45 min
package Non Verbal Communication Course 1 hr, 15 min

14. How to Measure, Fit and Proportion

5 hrs

Instructor led video demonstrating principles of proportion, fit, cut, tailoring, styling. Steps for creating a visually perfect outfit, the Golden Mean in fashion coordination and harmony of design. Students learn important concepts of proportioning clothing, matching hairstyles to facial shape, fit principles and focal points. The ABC’s of the client measurement session are reviewed in this course section.

Section Duration
offline Review How to Measure Articles 15 min
package How to Measure Tutorial 1 hr
package Proportion and Balance in Silhouette and Style 1 hr
pageText Proportion and Balance Course Notes 30 min
package Proportion Part 2 The 123's 1 hr, 15 min
pencil Proportion Part 2 The 123's Assignment 1 hr

15. Jewelry and Accessory Styling Basics: Course Lessons, Video, Interactive Methods

3 hrs

Training begins with the fundamentals of facial shape, facial lines, facial proportion and feature analysis. Subjects in audio and video tutorials include: Golden triangle, 5 Face, neck and shoulders, Focal points, Fit and Flatter, Understanding basic lines and figure types, Body to Face Shape Match, Angled Facial Shapes, Incorrect Necklines, Curved Facial Shape, Correct Necklines, Accessory Line, End Module Assignments

Section Duration
offline Download Resource Forms 30 min
pageText Jewelry Accessory Styling Student Manual 30 min
package Jewelry Accessory Module 1 1 hr, 30 min
quiz Jewelry Intro Quiz 1 30 min

16. Jewelry and Accessory Analysis and Consulting Steps: Course Lessons, Video, Interactive Methods

2 hrs

Jewelry and Accessory Part 2 - Consulting Steps. The audio and video fundamental studies include: Intro –professional Jewelry and Accessory styling, Consultation – Methodology of consulting process, Preparation and Draping Process, Taking Digital Photographs, Detailed Head and Face Measurements, Determining Golden Triangle, Determining Facial Shapes and Lines. Quiz to test / passing rate 80%

Section Duration
package Jewelry Accessory Module 2 1 hr, 30 min
quiz Jewelry and Accessories Quiz 2 30 min

17. How to Identify Facial Shape and Hairstyles

1 hr, 45 min

How to measure, determine and verify the correct facial shape. Then discover how to choose appropriate hairstyles for each facial shape. Video tutorials teach how to identify “lines” in facial features, determine scale of facial proportions that influence hair style. Quiz practice included.

Section Duration
package Facial Shape Module 1 hr, 15 min
pageText How to Identify Facial Shapes Workbook 30 min

18. Accessory Styling Sessions: Course Lessons, Video, Interactive Methods

2 hrs

Building on prior tutorials this section rounds out the study of the fundamentals of Jewelry and Accessory Client Styling and includes modules on: Mature Faces, Scale of Features, Tip Sheets, Accessory Styling The Client, Best Styles Create Winning Impressions, Accessory Styles, How to Wear scarves, hats, glasses, wigs, necklines, Designer Jewels, Costume Jewelry, Vintage Jewelry, Trends and Fads, Shopping Resources, and more.

Section Duration
package Jewelry Accessory Styling Module 3 1 hr, 30 min
quiz Jewelry & Accessory Styling Sessions Quiz 3 30 min

19. Color Analysis and Consulting Methods

4 hrs, 15 min

Color Analysis training modules in client color consulting methods, the study of color, skin tone, undertone. Modules include study in skin tone contrast, temperature, tone, hue. The ten-step color draping and analysis process is thoroughly reviewed and includes video examples and tutorials.

Section Duration
offline Color Analysis Student Manual 1 hr
package Color Analysis Part 1 1 hr
package Color Analysis Part 2 1 hr
package Color Analysis Part 3 1 hr
pageText Color Analysis Extras 15 min

20. Adobe Kuler Tutorial Audio/Video

35 min

Visually identify inherent colors for clients using provided software (free download). This tutorial breaks down the steps to take to create a photo, upload it and identify inherent colors in eye color. For use in identifying correct clothing and accessory colors as well.

Section Duration
package How to Use Kuler For Color Analysis 30 min
pageText Adobe Kuler Worksheet 5 min

21. How to Coordinate, Mix and Match Fashion

2 hrs, 20 min

Master class in styling - how to coordinate fashion combinations of print, texture, pattern and color. Includes video instructions and tutorials on combining three, four and more prints and patterns to achieve "high styling" mastery. 133 page manual is included "How to Coordinate Fashion"

Section Duration
pageText Student Manual Mixing to Match How to Coordinate Fashion PDF
package How to Coordinate Fashion Part 1 1 hr
package How to Coordinate Fashion Re-Cap 1 hr, 10 min
pageText Style Garment Cheat Sheet 10 min

22. Learn to Digitally Collage For Clients

2 hrs, 30 min

Digital collage work is an art form and one that can be intergrated into the work a stylist consultant does with clients. Learn to assemble outfits that tell a story to visually explain the principles of fashion and clothing coordination, create sets, plan modular dressing, travel planners and more.

Section Duration
pageText PicCollage Instructions 10 min
package PicCollage Demo and Tutorial 1 hr
pencil Describe and Submit PicCollage Project 1 hr, 20 min

23. Final Project - Define Your Niche Market

1 hr

Students discover a powerful method toward identifying their niche market within this industry. Graded assignment offers key feedback to motivate students toward professional consultant status. A great way to define their business goal.

Section Duration
pencil Visual Brand Consultant Target Niche Market Statement 1 hr

24. Quiz Review and Quiz

2 hrs

Online exam to test student’s absorption of the course training. 25 true/ false, multiple choice, mix and match and two essay questions. Scoring is standard from A to F (fail). Passing score must be 80% or higher.

Section Duration
quiz Final Exam Visual Brand Course 1 hr
pencil Essay Feedback to a Client 1 hr

25. Student Review and Rating

Feedback review and rating by instructors. Students will now be reviewed and rated by their instructor and feedback given about the students professional performance skills throughout the course along with advice about improvement if needed.

pageText Rating Student Performance/ Instructor Feedback

26. Course ending checkout paperwork

20 min

All students completing the course are required to submit a brief feedback testimonial about their experience with the course.

Section Duration
pageText MUST READ: Important Information About the Portal Policies
pageText Rate This Course 5 min
pieChart Graduate Exit Survey Participant Evaluation
pencil Exit Feedback 15 min

27. ZIP Graduate Resource Documents

10 min

Online library of downloadable resources, forms, eBooks and supportive material to help the new graduate build a strong business. Be sure to open this robust forms file and download NOW as this module will lock when your course is complete.

Section Duration
pageText Free Customizable Forms 10 min


The following certificates are awarded when the course is completed:

Award CEU Statement
FSI Official Final Certification Award
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