Become a Fashion Writer and Style Influencer!

Click Here to Open a Free Course Info Packet With Details About Everything in This Course

Graduate feedback about this course:

I would like to thank you for providing and teaching such great programs and materials. I had a trully enjoyable learning experience within the Fashion Image Institute. I have taken three great courses : Power Image Consultant, Colour Analysis Consultant, a Fashion Blogger, and I do not regret a one thing about it. More over, I am planning on taking even more courses with Fashion [Stylist] Institute.  All of the course[s] were well organised,  effective and straight-to-the-point. The modules in [the] Fashion Blogger Course allow [you] to start building your actual blog while you are still on the course. I received a lot of useful information, which I did not find in other books I was reading on How to do your own  Blog, or How to be a professional Blogger, etc.   I also liked the fact that the information in the courses provided was up-to-date, and the materials provided at the completion of the each course are great help for starting your business immediately. Thank you for providing such quality programs. I now feel even more confident in building my blog as well as my main image consultancy business and  serving my clients more efficiently! Anna Heenan, Certified Fashion Blogger


Dear Ms. Armour, I just finished the FSI Certified Fashion Blogger course. What a wonderful introduction to a diverse and quickly evolving topic. The content of the course could be useful for someone starting their first blog or yet another blog. Blogging was never my primary focus but I have dabbled in blogging in the past, with limited success. The information, tools, and suggestions from this course will improve my blogging skills, editorial scheduling, and site marketing. I am confident the next blog I create will be far more successful than the last, which is great because continuous improvement is a key goal. Kaizen!  Sincerely, Thai L.


I have to compliment you on such an engaging and horizon broadening course!  I learned SO much, not just about the initial subject matter (blogging) but it opened several new worlds to me as I searched out answers to various assignment questions.  This occurrence was the icing on the cake for me.  The course was entertaining, applicable and thought provoking.  The delivery platform works well (online, was my choice) and on the few occasions that it didn't, help was never more than a quick email away.  I appreciated the fact that each assignment came with teachers comments, which assisted in me understanding somethings more in-depth and that they never took long to grade.  I will be taking at least one (possibly two) more courses within the next few months and I can't wait to do them, this was really fun for me and how often can you say that about course work?  Thank you for such a delightful experience, this school has been a great way for me to dip my toe into the new career that I've chosen, feeling really prepared and excited about the prospects! Warmly,  Joan Davidson


Here is the course outline:

INTRO Welcome and Begin Orientation Class
Course welcome, how eLearning works, meet your instructor, set your profile, review the portal, practice netiquette
How We Certify You Video Session
Multiple video and seminar review of: Learning Outcomes, CEU’s, course objectives, standards in online learning, your course structure and curriculum.
READ Articles, Resources and Libraries
Review security settings, avoiding pop up blockers, setting your email, joining a group, your best profile and biography details, meet your friends, find your resources etc.
Ready to Start Blogging?
Interactive videos and lessons include audio, video, interactions, mini-quizzes, exercises. Review benefits of a blog, Determine ways to earn money as a blogger, Identify layout in a blog website, Determine an audience
Writing a Blog: Course Lessons, Video, Interactive Methods
Video Presentations include: Identify a “voice” style of writing, Examine appropriate style writing guides, Describe Basic photography concepts, Demonstrate beginner HTML codes, Describe Search Engine Optimization methods, Design a blog page with WordPress, Determine a brand message, Define a brand niche market.
Designing Your Blog Portal: Course Lessons, Video, Interactive Methods
Video and tutorials to review marketing and earning strategies, Identify differences in advertising and affiliate marketing principles, Demonstrate important legal parameters for blog posts, Explain concepts of negative feedback, Complete 7 projects/ exercises, Design a two page blog to submit for review and feedback.
Digital Photography: Course Lessons, Video, Interactive Methods
Photography Basics: How Does A Camera Work? Holding Your Camera, Intro To Exposure, What Is Composition? Focus, Focus, Focus, Basics Of Exposure And Composition, Understanding Iso, Moments And Motion, Depth, Depth, Depth, Texture And Form, Through The Looking Glass, Landscapes And Light, People And Portraits, Practice Towards Perfection, The Simple Math Of Photography, Metering To 18% Grey, Angle Of Light, Lenses, Reciprocity Is Awesome, Low-Light Photography, Growing As A Photographer, Practice And Patience.
Marketing + Earning Strategies: Course Lessons, Video, Interactive Methods
Tutorials and video sessions: Is It Tone or Voice? Press Release Challenge, Practice Keywording Skills, Promoting Your Blog, Marketing on Other Blogs, Affiliate Marketing (Fact or Fiction?), This section offers the training kits for the important components of the course.
Managing Your Blog: Course Lessons, Video, Interactive Methods
Students begin vital steps of designing, composing and marketing their first blog. Assignment is to create your first blog, add two plug'ins and determine marketing strategies.
Career Options for Fashion Bloggers: Course Lessons, Video, Interactive Methods
Freelance Writing, Freelance Editing, Ghostwriting, Vlogging (video blogging), and other career choices are explored. Students gain an understanding of the many career worthy options available for budding journalistic fashion blogging.
EXIT Course ending checkout paperwork
All students completing the course are required to submit a brief feedback testimonial about their experience with the course. Click the link below for instructions and sample. Students also must complete a Participant Training Evaluation form prior to completing the course.
Library Access - Articles, Resources and White Papers
Entire fashion library includes over 20 important scholarly articles on fashion, fashion history, fashion week, etc. free for download and off-line reading. Supplemental materials include free e-books, free fashion images and other research tools students can use to further their knowledge of fashion, style and image.


The following certificates are awarded when the course is completed:

Award CEU Statement


Amy Leighton

"I've really enjoyed this class! I've learned that there is so much more to blogging than just posting pictures! The class is very informative and the start-up guide is so helpful! Thank you!"

Silke Feldman

"Excellent overview on how to start your blog. Seasoned bloggers will find detailed information to make their blog even better."

Diane Krystoph

"So far a great course!"