Visual Branding Establishes an Unique and Signature Style 

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Graduate feedback about this course: 

I have always been the friend that people ask, “What should I wear to this event?” and “Does this look good on me?” When my mom, who has also taken courses with FSI, suggested I look into the Certified Visual Branding Consultant class, I was a bit skeptical because I wasn’t sure if I would have the time as a college student. Looking back now, I know it was just another one of those “mother knows best” circumstances. Not only was the course educational, it was also manageable. While taking this course, I was also finishing up my final semester as a full time student and intern, and I had no trouble fitting the modules into my day. I was able to complete the course on my own schedule and at my own pace, which I really appreciated. I would recommend anyone interested in the fashion industry to take a course or two. Not only are they highly advantageous when opening your own business, they are also good additions to traditional four-year degrees. The Visual Branding Consultant certification is the perfect addition to my degree in Marketing because it gives me an edge in such a competitive industry. I am excited to see where my certification takes me, and I know I wouldn’t be able to say that if it wasn’t for FSI. Allexa, CVBC, USA


Dear Ms. Armour,  The Visual Branding Consultant course was above my expectations because I could not only learn the essentials and techniques of the image consultant, but also develop my skills regarding the development of a visual branding, which covers physical appearance and non verbal communication. Through the course, I was able to understand and learn the theoretical and practical points of the consulting process by the online classes and the exercises, so the content and the subject as a whole is now very clean for me. From now on, I consider myself as a more capable person because I can analyse a person in-depth, considering all the important aspects that make a person unique.The Visual Branding Consultant course was an effective and very well organized program because it is separated into modules, each one focused on a specific area of the consulting and learning process. The content of the course provided information and examples very commonly seen on day-by-day, so it is very easy to see the applicability of it. I now feel that I am confident to start a new career that will bring me more success, since I can work with the clients in a more deep way. Moreover, all the doubts I had during the course were quickly answered and all the questions, solved. For me, it was fundamental because I could feel as I was having classes in person. As some books and other material suggestions were made, I was also able to look for more information and increase even more my absorption. Thank you for providing a high quality course. It worth all the time and value invested. Best Regards, Jessica Antunes , CVBC, Brasil  


Dear Ms. Armour, I was searching for an Image Consulting course and stumbled upon your Certified Visual Branding Consultant course. The name suggested it was something different and more focused. It's price was way more acceptable in comparison to other Image Consulting courses. It turned out that I not only received the more focused training about Visual Branding, I received a solid base and knowledge of contemporary fashion rules as well. The fundamental basics were explained in a way that I am now confident even with putting together more complex combinations. The course is well structured so that it leads the student step by step by providing theory, definitions, examples and finally assignments that help the student to truly understand and remember the topics covered. Also, the course provides high class materials for practically all learning types, since it provides visual, audible material and practical assignments as well. The mentors are always there to encourage and to help. The language used is high level but by the end of the course I got used to it. What I liked the most about this course is that I am now able to rationalize and professionally explain as well as objectively confirm my decisions when advising my clients. I am able to knowingly and fully utilize the elements and principles of fashion to help my clients shine in their best possible way. Thank you for leading me through this amazing journey in the world of fashion and branding. Kind regards, Ana M. CVBC,  Slovenia


Here is the course outline:

Welcome and Begin Orientation Class
Course welcome, how eLearning works, meet your instructor, set your profile, review the portal, practice netiquette.
Articles, Resources and Libraries
Your security settings, avoiding pop up blockers, setting your email, joining a group, your best profile and biography details, meet your friends, find your resources etc.
How We Certify You Video Session
Multiple video and seminar review of: Learning Outcomes, CEU’s, course objectives, standards in online learning, your course structure and curriculum.
Visual Brand Course Lessons, Video, Interactive Methods
Key components in visual style, executive image, powerful gestures. Visual Branding is a way for executives and public figures to create an unforgettable image message. Video review introduces concepts of the power of image and appearance, power messaging, creating a strong visual signature. Case studies of executives before and after included.
Visual Brand Part 2
Visual Brand Course Part 2 - lessons include Identify Body Type (Both Vertical And Horizontal), Identify Coloring (Warm Or Cool Undertone), Identify Best Clothing Lines (Curved Or Angled), Identify Proportion (Long Or Short Waist, Legs Etc.), Take “Before” Photos, Determine Brand Position Statement, Identify Fashion Style Personality, Choose One Signature Brand Identifier.
Mastering Visual Style Personality and Brand Messages
Review concepts of visual style definition, Understand the need for a visual image and brand message, Identify importance of visual image and style to clients, Prepare consultation session with clients, Practice ten steps of the visual style consultation, Administer style quiz and identification of clothing message, Review the benefits of identifying a style personality, Understand the attributes of basic personality types, Find a signature style name for the client, Create a style collage for oneself, Identify all ten of the dominant and modern visual style types.
Visual Style Personality Quiz Tutorial
Prepare Style Quiz in consultation with clients, Administer multiple client quizzes, Identify authentic image versus perceived image, Process client goals for appearance needs, Review hairstyle examples, Review makeup examples, Review lifestyle clothing examples, Determine ten distinct style themes for individual clothing personality, Identify each distinct personality and its back story, color jewelry, accessory, shoe, makeup and hair style, Complete the identification and analysis feedback process.
Visual Image Spectrum Audio Video
Describe Six modern images (Power, Creative, Conservative, Appropriate, Gentle, Feminine), Outline visual image spectrum options for clients, Process correct identification for individual client style, Review the style directives and clothing coordinates for each image message, Review categories of modern style options and sub-categories of themed dressing.
The Psychological Messages of Colors
Color Studies: learn colors on the modern color wheel to discover positive, negative and psychological messages in apparel color choices. Understanding color names and the color wheel organization, Review the psychological meaning of 22 popular clothing colors, Determine client’s favorite colors and guide her toward appropriate messaging, Understand both the negative and positive messages of clothing colors.
Basic Apparel Style Terms
Over 150 core silhouettes, clothing styles and details reviewed in video format and pronunciation. Core terms for any fashion student preparing for exams. Fashion professionals need an understanding of these core terms to practice as consultants.
Mastering Visual Style Course Recap
Recap materials, course, notes to prep for final exam, Confirming Your Authentic Fashion Personality, Defining Your Style Personality, Action Plan – set up the client for successful dressing skills, FASHION STYLE PERSONALITY SCALE©, How to Create Polyvore Collages Instructional Video
Non Verbal Communication Class
Training module for Non Verbal Communication consultations. This session reviews how to process a professional non verbal communication session with clients utilizing over 35 message points on image, manners, etiquette, style, posture and more. Students learn the importance of this messaging system in modern culture and work environments. Built in quizzes reviews important non-verbal messaging and communication challenges clients may or may not be aware of.
How to Measure, Fit and Proportion
Instructor led video demonstrating principles of proportion, fit, cut, tailoring, styling. Steps for creating a visually perfect outfit, the Golden Mean in fashion coordination and harmony of design. Students learn important concepts of proportioning clothing, matching hairstyles to facial shape, fit principles and focal points. The ABC’s of the client measurement session are reviewed in this course section.
How to Identify Facial Shape and Hairstyles
How to measure, determine and verify the correct facial shape. Then discover how to choose appropriate hairstyles for each facial shape. Video tutorials teach how to identify “lines” in facial features, determine scale of facial proportions that influence hair style. Quiz practice included.
How to Coordinate, Mix and Match Fashion
Master class in styling - how to coordinate fashion combinations of print, texture, pattern and color. Includes video instructions and tutorials on combining three, four and more prints and patterns to achieve "high styling" mastery. 133 page manual is included "How to Coordinate Fashion"
Video Hub
Multiple video how-to's are available for further training. Style basics such as how to dress, style and wear fashion, shoes, accessories, hair and makeup.
Final Project - Define Your Niche Market
Students discover a powerful method toward identifying their niche market within this industry. Graded assignment offers key feedback to motivate students toward professional consultant status. A great way to define their business goal.
Quiz Review and Quiz
Online exam to test student’s absorption of the course training. 25 true/ false, multiple choice, mix and match and two essay questions. Scoring is standard from A to F (fail). Passing score must be 80% or higher.
Exit Survey Participant Training Evaluation (PTE)
Students also must complete a Participant Training Evaluation form prior to completing the course to earn their CEU's and/ or ILU's.
Course ending checkout paperwork
All students completing the course are required to submit a brief feedback testimonial about their experience with the course.
Library Access - Articles, Resources and White Papers
Entire fashion library includes over 20 important scholarly articles on fashion, fashion history, fashion week, etc. free for download and off-line reading. Supplemental materials include free e-books, free fashion images and other research tools students can use to further their knowledge of fashion, style and image.
ZIP Graduate Resource Documents
Online library of downloadable resources, forms, eBooks and supportive material to help the new graduate build a strong business.
About Your Bonus Course - How to Start Your Business
Course available when you have completed all modules and course requirements. Take advantage of our business training course. This course sets you up to promote, market and grow your fashion, style or image business immediately. E-Book and important forms included. This is a bonus that opens when you complete your course and submit your final graduate listing. Your course access codes will be emailed to you when we receive your form submission. Move to the next modules and complete them in order to finish out your course.


The following certificates are awarded when the course is completed:

Award CEU Statement


Kabree Saunders-Bethea

"I learned a lot of valuable information and acquired new skills to apply in my career. This course provided sufficient and beneficial material necessary for success."

Latoya Mathews

"This course was very rigorous. At first I was a bit nervous that the information would go way over my head. Gillian did an awesome job explaining the material in a relatable way. This course gave me in depth information that can help me help my future clients with an authentic and confident visual brand that can make a lasting impression on those they come in contact with. The manuals and course were easy to navigate, and I loved that the instructor checked on you if there wasn't any activity for a while. They made sure I kept going so that I wouldn't lose any information obtained. I feel so much more confident even with my own image, and looking forward to being a Certified Visual Brand Consultant. Thank you so much for a wonderful course."

Penny Greene

"Really enjoyed the course! There is a lot of useful, helpful information included, especially the downloadable resources. You can complete the course at your own pace within the scheduled time limits (90 days). I took my time so I could really go over the material and understand the content."

Rorna Richards